IBO Book - CY-EN

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ADDING VALUE & BUILDING LOYALTY

Healthy Active Clubs What is a Healthy Active Club? Healthy Active Clubs (also called Fit Clubs, Fit Camps or Fit Challenges) are a concept which combines three components: good nutrition, physical exercise and socialisation. They help retain customers for longer, as people enjoy doing activities with others who are like-minded in their community. The most important element is making the activities fun and sociable. Don’t worry if you aren’t a qualified personal trainer, you can increase fitness through simple activities (running, cycling, stretching, walking, ball games), so make sure yours are safe, practical and be sure to seek advice if you’re unsure.

Intermediate Activity

HERBALIFE ACTIVE

How it can help you find new customers and add value:

• After your activity, you can invite participants to find out more about Herbalife. It’s a great opportunity to educate them on the importance of good nutrition and being active. It’s also a great time for your current customers and Members to offer testimonials to new participants. Hearing about others’ successful results and passion for Herbalife and the products will inspire and encourage more of your potential customers to become customers. • You can also conduct a Healthy Breakfast or Wellness presentation and short Wellness Evaluation after the activity which helps you to learn more about the habits and lifestyle of the

• An important tip is to ensure you try and get new people every week, whether it’s through referrals, asking people in your Circle of Influence, or just getting out there and handing out correctly branded invites and flyers. The more new people you have, the more momentum you can create.

participant. Then invite them back to a later appointment for a full Wellness Evaluation, including body composition measurements.

TIP

➡ Healthy Active Clubs provide a great opportunity to convey the benefits of good nutrition and exercise. ➡ Healthy Active Clubs are an extremely effective way to add value and build a rewarding relationship with your customers. They are instrumental in cultivating customer loyalty as they provide an invaluable support setting and a place to regularly meet, which in turn ensures you can effectively track your customers’ progress, recognise achievements and ultimately build a rewarding community with like-minded people.

Remember to get referrals from your attendees!

Invite

Present & Add Value

Customer Support & Loyalty

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Qualify, Evaluate & Talk

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