IBO Book - LB-EN

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THE VALUE OF A MEMBER

The Advantages of the Direct Selling Model

Direct Selling is a well established, personally rewarding and fulfilling method of building your business. Direct selling is a popular method of selling; there are 9 million direct sellers across Europe, with 4 million of those using direct selling to earn a full-time living. The industry is led by the Direct Selling Association which strives to ensure the highest level of business ethics and service to customers. Herbalife is proud to be a key member of many Direct Selling Associations around the world. Instead of selling our products in shops, Herbalife products are sold to customers exclusively and directly through Herbalife Members. This means we cut out the middle man.

WHOLESALE

DEALER

TRADITIONAL DISTRIBUTION CHAIN

PRODUCER

FINAL CONSUMER

DIRECT SELLING DISTRIBUTION CHAIN

INDEPENDENT HERBALIFE MEMBER

Herbalife is Committed to Industry Leadership Herbalife is affiliated with and plays an active role in a large number of its industry trade organisations, including the World Federation of Direct Selling Associations, the European Direct Selling Association, and more than 50 national Direct Selling Associations. It is a founding member and provides consistent leadership to the International Alliance of Dietary/Food Supplement Associations. It is also a member of national food/food supplement associations throughout the EU and the world.

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