IBO Book - LB-EN
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GROWING YOUR ORGANISATION
Grow Smart, Grow Deep
Building a successful organisation takes hard work and dedication, but it is not as complicated as it may seem. Ultimately, you are developing an organisation of customers and Members. To help you do this, there are four key points that will help you build your organisation the right way: 1. Developing Circles of Influence Once you have three or four first line (your own) customers who have decided to sign up as a Member, you should focus on helping them develop their own Circle of Influence. Teach them to duplicate what you have done. For instance, teach them to host regular home parties (Shake Parties or Skin Care Parties) at their customer’s house. Parties are one of the best ways to develop a Circle of Influence due to the personal and informal setting. When your new Members do the same to their three or four first line customers, you will begin to develop a deep organisation based on a strong and solid base of customers. 2. Nurturing your new Members – This is vital to the success of your business. Follow the Tell, Show, Try, Do principle on page 43. It’s important to hold their hand for the first few months, help them get four customers from their Circle of Influence, and reach Senior Consultant level. By reaching Senior Consultant level with your help and support, they can offset the cost of their programme plus build trust and confidence in you as their upline Sponsor. 3. Recognising and promoting new Members – A key part of getting the best out of your new Members and keeping them motivated is to recognise their achievements and reward them at every step. As soon as your new Member has signed up their first customer, make them feel like a star. Once your new Member has reached Senior Consultant level, reward them with a certificate and applaud them on stage at one of your meetings or local events.
4. Focus most of your time on current and engaged Members – To achieve success, you should focus most of your time on developing your current and engaged Members. Help them grow, help them duplicate and help them succeed. By doing this, you will also see the rewards.
Remember , your Circle of Influence is those people you already know, like your friends, family and work colleagues.
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