IBO Book - SF

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FIND AND HELP OTHERS REACH THEIR GOAL

TALK

When you talk to people, you are talking to potential customers and your goal should be to invite them to an activity. The ultimate goal of talking to people is to get them interested so they’re keen to know more and will accept your invitation to attend to an activity you’re running. At your activity you can explain more fully what you can offer. As a general rule of thumb, you have 15 seconds to engage your potential customer. Whether you already know them or not, there are two elements you should use as you engage with someone: qualify them and invite them. 1. Qualifying – this is reading your audience and determining what they are interested in and how you can help. 2. Inviting – this is inviting them to whatever you are doing, for example a Shake Party, Fit Club or Wellness Evaluation.

Start with those you know – your Circle of Influence. Anyone and everyone you meet is a potential customer so it’s important to talk to as many people as possible. However, when just getting started, the easiest people to talk to are the people you already know, like your friends, family and work colleagues. This is called your Circle of Influence. Why? Because they know you, you already have a relationship developed and a level of trust and influence with them. Approach these conversations as if you are inviting them to a party or a gathering. Just be relaxed! After all, it’s easy to bring a friend into a nice social environment like a Fit Club or Shake Party. So where do you start? One of the easiest ways to start talking is to reach out to contacts via phone, email or Facebook. Everyone you know is contactable at the click of a button and it’s never been easier to get in touch with each other.

TIP Take their telephone number so you can send them a quick text a day before the event to remind them. TIP “Check out my Facebook page” is a simple and easy way to invite people to take a look at your business and what you get up to.

Some people may say no

As you speak with people, you’ll find some are simply not interested. Don’t spend longer than you need to with them, instead spend more time with your target market – those that are open and interested. You’ll find that many people will fall into this group. When people do say no to you, remember they are not rejecting you personally, they are simply not yet ready to take on a healthy, active lifestyle change.

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