IBO Book - SF
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ADDING VALUE & BUILDING LOYALTY
What is the difference between a Wellness Centre and a Nutrition Club?
• The key difference is that to join and attend a Nutrition Club, a fee is paid by the attendee and Club customers tend to attend on a daily or weekly basis to consume their products and socialise with others. • Both Wellness Centres and Nutrition Clubs have a set of guidelines and rules that must be adhered to. You can view and download these from MyHerbalife.com.
Nutrition Club What is a Nutrition Club?
Intermediate Activity
Like Wellness Centres, Nutrition Clubs are a place where attendees can meet regularly with like-minded people and recognise one another’s progress and nutrition results. It is also somewhere from which you can operate Business Methods and activities. A Nutrition Club is somewhere you can inform your customers about the importance of proper nutrition and exercise for optimum health. Nutrition Clubs also allow you to introduce people to Herbalife products and build a customer base. Please note that potential customers and customers can only attend a Nutrition Club by personal invitation. How it can help you find customers and add value: Community Experience – Your potential customers can familiarise themselves with Herbalife products in a social atmosphere, allowing you to create and foster the personal relationship that is the essence of direct selling. A Natural Setting – The clubs are an informal, low pressure environment in which you can educate attendees about nutrition, talk about the products and present the business opportunity. Retailing Opportunity – Many club attendees will buy products for personal consumption.
TIP Remember to get referrals from your attendees!
➡➡ Nutrition Clubs are extremely effective way to add value and build rewarding relationships with your customers. They are instrumental in cultivating customer loyalty as they provide an invaluable support setting and a place to regularly meet, which in turn ensures you can effectively track your customers’ progress, recognise achievements and ultimately build a rewarding community with like-minded people.
Qualify, Evaluate & Talk
Invite
Present & Add Value
Customer Support & Loyalty
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