IBO Book - UK

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FIND AND HELP OTHERS REACH THEIR GOAL

Creating a powerful product story is key, and it will become one of your most influential sales tools – so it's important to get it right! Add punch to your story by taking photos. Not only will they help capture your product result story and enable you to share how your healthy, active lifestyle and Herbalife products have changed your life, but they make great adverts for your business.

FACT

Results are not restricted to just weight loss, you can use photos to illustrate changes in fitness, body composition and overall well-being.

How to create your product success story:

"I've increased my lean muscle mass and never felt better"

1. Describe what you used to do. For example, what were your eating and exercise habits before you discovered Herbalife? 2. Talk about how you feel now and how your life has improved. 3. Always mention the improvements you’ve made to your eating habits and physical activity as well as what products you use. 4. Whether you're sharing your story verbally or it's in printed form, always use the weight loss disclaimer.

Helpful pointers:

• Have a bigger portion of protein at every meal • Dropped my body fat • Increased my muscle mass Now I...

I used to...

• Be hungry soon after meals and crave sweet foods • Go on holiday and have too many treats • Have a weakness for peanut butter and chocolate

Keep your story short and to the point.

✓

✓

Let the audience feel your emotion.

Include changes to your body composition, such as body fat percentage or lean muscle mass. These are a great way to show some positive results. ✓ Have a success story for each product category. This will really help you sell a wide range of products with confidence and ease! ✓

Here’s how I achieved my success:

• Weight trained 5 days a week • Attended a FitClub 3 times a week with a group of people who inspire and motivate me to keep going • Had Herbalife24 Rebuild Strength and Hydrate after training • Swapped my chocolate and peanut butter for a Herbalife Protein Bar • Drank 2 litres or more of water each day along with Herbal Aloe

• Had quality fish or turkey in the evening and then Formula 1 and Formula 3 PPP twice a day to increase my protein intake

Profile Name: Country:

Hannah Edmonson United Kingdom

New dress size:

8

These results are not necessarily typical. Individual results will vary. The Herbalife ® Weight Management programme can help slimming or weight control only as part of a calorie-controlled diet.

For more information on how to create a strong and successful product story, visit the Knowledge Zone on MyHerbalife.com.

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