IBO Book - LB-EN

3

ADDING VALUE & BUILDING LOYALTY

Healthy Breakfast What is it?

So what should a healthy breakfast provide?

Basic Activity

M Y H E A L T H Y B R E A K F A S T

A healthy breakfast with the right nutritional mix releases energy slowly and helps you control your weight by limiting your need for snacks. It also provides your body with key nutrients and energy without increasing blood sugar levels. Herbalife offers a delicious, well balanced Healthy Breakfast that could change your eating habits and improve your nutrition.

Healthy Breakfast is a great conversation starter, which allows you to have a short discussion with your potential customer by simply asking the question: What did you have for breakfast? Healthy Breakfast is a presentation that you can use to educate potential customers on the importance of balanced nutrition and why having a healthy breakfast is so important for good health. “What did you have for breakfast?” is a simple question which can help you quickly evaluate your potential customer’s habits. Answer 1. “I didn’t have breakfast! I never have time.” Response: “Did you know that skipping breakfast can lead to unhealthy snacking mid morning? It may also lead to poor concentration and dips and spikes in your appetite throughout the day.” Answer 2. “I grabbed a muffin and a coffee from my local cafe on the way into work.” Response: “Did you know that a sugary, carb heavy breakfast can lead to spikes in your blood sugar levels throughout the day? A muffin and coffee also lacks the nutrients and energy that you need in the morning to properly fuel your body and mind.” Healthy Breakfast involves understanding the common consumer pitfalls of breakfast choices. The presentation highlights the importance of making the right choices, and how bad choices can have an impact on every day and long term nutrition. Armed with this information, you can not only educate your potential customer, but also pitch the benefits of a Healthy Breakfast easily to your potential customers, with the knowledge and confidence that it will make a positive difference to their lives. Here are some key benefits that are highlighted in the presentation: • Breakfast accelerates the body’s metabolism. • Breakfast sets the day’s mood and helps to improve concentration. • Eating a good breakfast may help you to manage your weight. • A healthy breakfast supplies vital nutrients. • Eating breakfast may help you stop reaching for unhealthy snacks mid-morning. How it can help you find new customers and add value:

The Herbalife Healthy Breakfast is made up of: Formula 1 Shake and Instant Herbal Beverage.

• Consumption of the Herbalife Healthy Breakfast contributes to a better calorie control throughout the day. • A balanced breakfast such as this also helps to reach the daily macronutrient targets outlined in the Herbalife Nutrition Philosophy.

Slow and balanced release of energy*

Energy Levels

Early Morning

Late Morning

* In comparison to having no breakfast or having a breakfast which does not contain high quality protein, carbohydrates (low GI fructose) and essential fatty acids (alpha linoleic omega 6).

➡➡ Start the conversation! “What did you have for breakfast today?”

➡➡ Present the Healthy Breakfast concept, which will educate and inspire your potential customer. Download the Healthy Breakfast materials including presentation and invitation cards (right) from MyHerbalife.com

Qualify, Evaluate & Talk

Invite

Present & Add Value

Customer Support & Loyalty

1

2

3

4

EFSA. (2011). SCIENTIFIC OPINION Scientific Opinion on the substantiation of health claims related to caffeine and increase in physical performance during short-term high-intensity exercise (ID 737, 1486, 1489), increase in endurance performance. EC. (2013). COMMISSION REGULATION (EU) No 536/2013 of 11 June 2013 amending Regulation (EU) No 432/2012 establishing a list of permitted health claims made on foods other than those referring to the reduction of disease risk and to children’s development and health. Fructose. EFSA 2011; 9(6):2223. EC. (2012). COMMISSION REGULATION (EU) No 432/2012 of 16 May 2012 establishing a list of permitted health claims made on foods, other than those referring to the reduction of disease risk and to children’s development and health. Meal replacement for weight control. EFSA 2010; 8(2):1466. Food and Nutrition Board , Institute of Medicine (IOM) Dietary reference intakes for energy, carbohydrate, fiber, fat, fatty acids, cholesterol, protein, and amino acids; National Academies Press: Washington, D.C., 2005; , pp 1331. Purslow et al. Energy Intake at Breakfast and Weight Change: Prospective Study of 6,764 Middle-aged Men and Women. Am. J. Epidemiol. (2008) 167 (2):188-192. Cho et al. The Effect of Breakfast Type on Total Daily Energy Intake and Body Mass Index: Results from the Third National Health and Nutrition Examination Survey (NHANES III). Journal of the American College of Nutrition. (2003) 22 (4).

23