IBO Book - UK

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ADDING VALUE & BUILDING LOYALTY

Road Shows What is a Road Show?

How it can help you find new customers and add value:

Intermediate Activity

Roadshows are a great platform in which to offer free Wellness Evaluations (see page 24) and a product sample* for a free healthy meal (Formula 1 shake or Formula 1 Express Bar). You can then invite them to your place of business e.g. Centre, Club, Office, Weight Loss Challenge, for a free shake tasting as part of the follow up process after the Road Show. This could then be a great opportunity to conduct a Healthy Breakfast or Wellness presentation, followed by a Wellness Evaluation and body composition assessment if they are interested.

A Road Show is when you set up a temporary stand at a community event or on the street to promote your business to those that pass by. Road shows are effective as they are interactive, enabling you to talk about Herbalife to a number of potential customers in a short period of time. You are not only creating opportunities for sales, and helping others live a healthy active lifestyle, you are creating brand awareness and showcasing your business.

TIP Road Shows don’t have to be big events, e.g. you could do a mini Road Show at your kid’s Saturday football match!

➡ Use Road Shows to talk to as many people as possible about Herbalife in a short space of time. ➡ Invite your potential customers to a follow- up presentation and Wellness Evaluation, including body composition assessment.

Invite

Present & Add Value

Customer Support & Loyalty

Qualify, Evaluate & Talk

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*Offering samples must be in compliance with the Law and the Rules. Herbalife offers official sample products that are ideal for use at Road Shows.

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