IBO Book - LB-EN

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TURNING CUSTOMERS INTO LOYAL CUSTOMERS

Growing your loyal customer base

Loyal customers are one of your biggest assets. You should focus the majority of your time on your existing customers to turn them into loyal customers. Why? Because loyal customers: • Provide you with regular customers. • Help to generate referrals naturally. • Become a walking ‘billboard’ to promote your business. On the following pages, you will learn some great tips for how to turn customers into loyal customers. You will learn how to provide an exceptional customer experience, which will help you work towards building a sustainable customer bases. Your loyal customers are precious and you should spend more time on your current customer base than on trying to get new ones. Customers may forget about you if you don’t stay top of mind and follow up with them. It’s the first class service and overall experience you give your customers that will make them fall in love with the products and the brand, and keep them coming back to you. Why? Because it’s when they are using the products, following their programme correctly and living a healthy active lifestyle that they see results and move closer to their personal goal. When results show, you know something is working well, and you don’t want to change what you’re doing – right? So when your customers reach key milestones along their journey, make sure you celebrate with them and encourage them. Some ways to do this include: • Recognise them at the end of the group activity with a mini awards ceremony or ‘person of the day’. Give them VIP treatment / entrance at events. Let’s take a closer look at how it works:

• Remember key personal events (e.g. send them a birthday card.) • Make sure they’re part of a community of other like-minded people.

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